Free whitepaper:
CX Optimization

We have interviewed these 4 top experts in online marketing and digital analytics:

  • Michael Böhme, Teamleader Insights & Decision Support Products at Zalando
  • André Morys, Managing Director konversionsKRAFT
  • Marc Preusche, Managing Director LEROI
  • Jim Sterne, Marketing Analytics Summit Chair und Digital Analytics Association Director Emeritus

And asked about the following topics:

  • Customer Experience - Requirements and Basics 
  • How do you measure customer experience?
  • How do AB testing and personalization relate to each other?
  • Implementation: Tips and approaches for Operational Intelligence
  • Speed or accuracy?
  • Recommendation Engines
  • Cross Device and the "Testing Pollution" Problem
  • Future Trends in Customer Experience Optimization

Digital markets are becoming more and more competitive due to the exponentially growing range of products, information and services. This stronger competition is additionally fueled by better comparability of prices, availability and assortments of increasingly interchangeable products and services.
In this market environment it is increasingly difficult for companies to differentiate themselves! But don't worry! In our free whitepaper you will learn how you can optimize your customer experience data-driven.

More details from the Whitepaper

  • The relationship between customer experience and revenue growth
  • Dividing the customer experience into three facets
  • The "Kano Model" with Hygiene and Enthusiasm Factors
  • Innovative KPIs for targeted user communication
  • The role of testing and the learning curve in a company
  • Manual rule-based vs automatic data-driven personalization
  • Where does the real-time play an important role?
  • Consistency of the Customer Journey
  • Use Recommendation Engines cleverly
  • Digital Butlers and the Analytics Department of the Future