The sporting goods retailer Tennis-Point offers over 12,000 sports and tennis articles in 19 online shops to users from 25 European countries. All shops of the tennis specialist are uniformly based on OXID eSales and use the natively implemented solution of Elasticsearch for the internal search. A recommendation engine for product recommendations and other optimization tools are already in use. In this way, Tennis-Point was able to show a strong turnover and an above-average conversion rate even before the use of ODOSCOPE.
In an effort of continuous optimization, Tennis-Point had now set itself the goal of further improving the customer experience. The strong international orientation of the company required a deeper individualization of the shop, which adapts to regional preferences as well as to the current shopping situation of each individual user. In a market that is increasingly characterized by mobile devices, the topic of multichannel functionality was also very important.
With the use of ODOSCOPE, Tennis-Point has found a solution that meets these requirements. In the Operational Intelligence platform, the dealer was able to combine all his historical (raw) data and use it to individualize the customer experience of his visitors. With the help of this data, ODOSCOPE is able to calculate the individually relevant sorting of products for every visitor, known or unknown, and to play them out automatically. Product list sorting has a particularly strong influence on mobile devices. Since these only represent a few products per page, it is all the more important that the content displayed is relevant for the user.