Praxisdienst offers its customers an online shop created by dotfly with an extensive range of products from the fields of human, dental and veterinary medicine. The company’s B2B shop is based on OXID eSales and uses OXSEARCH (based on Elasticsearch) for internal shop search and product lists. The econda Recommendation has been used so far for cross-sell recommendations. In the effort for a good usability and inviting customer approach, category overview pages and product lists have so far been maintained manually, cost and time consuming. However, the personnel costs for this and the susceptibility to errors increased with the constantly growing product range in the flourishing business. Therefore, Praxisdienst was looking for a tool to automate shop maintenance and customer approach.
With ODOSCOPE’s SaaS solution, Praxisdienst has found this tool. ODOSCOPE is able to determine individually relevant content for every visitor, known or unknown, and to deliver it to them automatically. The tool can be applied to almost any dynamic page content. For this reason, the Praxisdienst has already expanded the use of ODOSCOPE after a short time and now uses the solution not only for the individually relevant sorting of product lists and category overview pages: